WHY DIAMONDS SUCK

80% of all men will tell you one thing about diamonds:

Diamonds suck!

Now granted, that’s a statistic that I just made up, but I believe it to be true.

Men come into the jewelry store to buy a diamond and they always have that same painful look on their face. You know, the “Get in there and buy me a diamond or else” look.

I can understand their fear.

Diamonds are extremely complicated, expensive and totally foreign to them.

Women know jewelry; men don’t.

Men aren’t supposed to know crazy things about prongs and bead settings and symmetry. Bah!

Dread and fear set in

Just about every man comes into the store filled with dread and fear. They know they’re going to spend an arm and a leg. They know the jeweler’s going to try to rip them off. They know they’ll choose the wrong diamond and the wrong mounting…

It’s useless.

They’re just going to mess it all up.

I hear it all the time. Men would rather be working on their car, playing ball, anything other than looking into a silly little microscope at a stupid little diamond.

It’s just a rock!

To men, that diamond is nothing more than another rock in the driveway. But men also know that women want those rocks…

The horror begins.

Not to mention the fact that he’ll be working for the next 2 years just to pay it off. Sigh! It’s no wonder why diamonds suck.

All that clarity and color crap is for the birds. Certification, culet size, girdle thickness??? It goes in one ear and out the other. Can you blame them?

But there is an easier way.

An easier way to buy diamonds?

YES!

And you don’t have to spend a fortune doing so.

So men, quit pulling your hair out…

It can be as easy as you want it, or as tough as you make it. Only you can decide.

Just know, you don’t have to spend your life’s savings on a diamond. You just buy the best diamond that you can afford (Read my book on Amazon: How to buy an engagement ring for some great pointers on what to look for).

Learn the 4 C’s:

No matter what, you’re going to have to learn about the 4C’s. There’s no way around it. You could blindly buy a diamond, but you’re sure to get something wrong (kicking and screaming won’t help). The 4C’s are the difference between an ugly diamond that’s dull and dark with no shine, and a beautiful diamond that will light up her eyes in a million sparkles.

It’s your choice…

So suck it up buttercup.

To you, that diamond may be a rock, but to her it’s the everlasting hope for a perfect wedding, a wonderful marriage, and a fairy tale life.

But you know what…

It may be opinion that diamonds suck, but that’s only because there is a lot to learn and a lot to spend. Granted, it’s something that you have to do, something else you’ll have to master. Just like fixing the sink, building a shed, I’m sure you can handle a little diamond education, right?

A little 101 is not going to kill anyone.

So do diamonds really suck?

No, not really! Not understanding them is what sucks.

Once you become knowledgeable in diamonds and see the rare beauty in them, you’ll grow to appreciate them a little bit more. You just have to give diamonds a chance. You’ll see there was nothing to be scared of.

In fact, you may even be surprised at how fascinating and interesting they are.

Plus, a little extra effort and some learning on your part will keep you from getting ripped off as well.

And that you can’t beat!

Only then will you see that it wasn’t diamonds that sucked…

It was just YOU!

Start learning about diamonds today in my Ultimate Diamond Guide section here on Jewelry-Secrets.

And when you’re ready to buy the diamond, head on over to James Allen HERE for some kick-ass stones (and low-low prices).

Cheers! :)