SHOULD YOU TRUST YOUR JEWELER?

Why should you trust your jeweler?

The question should be:

“Why not?”

People are under the impression that all jewelers are shady. They believe that they are all over-priced and want to steal from you and rip you off.

“Jewelers can’t be trusted!”

Can they?

Let me tell you, this is not only an absurd way of thinking, but it’s also destructive, loosely based upon lack of evidence and packed with a whole lot of hear-say with very little supporting facts.

Whew!

One person says “That jeweler switched my diamond” and suddenly every jeweler in the country is corrupt?

Bull! That’s crazy.

People think that “He stole my diamond – I got ripped off!” and what’s even crazier is that 99.9% of these people who believe that they were ripped off… Weren’t!

I’ve seen people pick up their rings and swear that the gems, diamonds and mounting look different (they weren’t). But customers from California to Maine accuse jewelers of double crossing them and stealing their merchandise all the time.

It really is enough to drive one insane.

The rings come back all shiny, new and sparkly. Of course they’re going to look different. They’re not dull, lifeless and full of 3 year old gook.

If you think that all jewelers would risk their reputation, livelihood and business over swapping out a diamond or gemstone, then you’re sadly mistaken.

It’s not worth it. It really isn’t.

Jewelers don’t want your stones.

Listen up… Jewelers don’t need your gems. No matter how much you think they’re worth… They don’t want them. They have enough gems as it is. They want to sell, sell, sell. And they certainly don’t want you leaving mad or upset believing (and going viral) that you’ve been ripped off.

It’s not going to happen.

So whatever it is you hear or feel, take it all with a grain of salt.

The truth is:

You can trust your jeweler.

Jewelers are just like any other struggling business. They do everything they can to uphold their image, take pride and give you great customer service. They compete in price and quality and strive to build a loyal customer base.

Jewelers don’t like the negative impression the public has of them either. They try everyday to overcome those fears and obstacles. They want to gain customers’ trust.

But the sad thing is, our business is just like every business in the world. Whether it be cars, shoes, clothing, food, it doesn’t matter…

There will always be bad apples in the mix.

It’s inevitable.

There will always be isolated incidents that do happen. And that’s all because humans are not perfect. Some things happen. Accept it. Every business in the world struggles with individuals and problem and theft like this. It’s not a reflection of how the entire industry should be treated.

Fact is, jewelers are honest. Just like you, just like me. Don’t let the rotten ones bring you down.

Reputation matters:

Deal with a jeweler that’s well-known, reputable, and has been around in the community for a while. Check with the BBB (Better Business Bureau). See who your friends, family, neighbors, and co-workers recommend. Word of mouth goes a long, long way.

And if you’re buying a diamond, buy a certified one.

Certification matters:

Those laminated reports matter a lot. GIA is the best in the USA. They give you all that official diamond grading in writing.

It’s factual!

(Just like these GIA graded diamonds here.)

And also, make sure you get everything covered under your own insurance policy too. That way, if you do happen to be the one-in-a-billion people that do discover a bad apple, then your insurance will cover you.

No worries.

It’s extremely rare and I doubt it would ever happen to you or anyone you know. But do get your jewelry insured.

That’s my best advice.

Every jeweler that I’ve ever dealt with (both corporate and individual) over the past 20 years has been absolutely honest.

But in life, there are no guarantees… It would be nice though. :)

So trust your jeweler.

Just be smart about it.

Trust them, until they give you a real reason not to.

And that’s the real truth.

Cheers! :)