Learn How To Use Watch Tools

CUSTOMERS THAT LIE TO JEWELERS

WHAT MAKES CUSTOMERS WANT TO LIE ABOUT JEWELRY?

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Customers that Lie To Jewelers about Jewelry

RANT/

All we hear everyday is how no one trusts the jewelers.

Jewelers Lie!

They scam. Jewelers rip people off.

Sound familiar?

So I wanted to take a moment and turn the tables for a change…

I want to talk about:

Customers that lie.

Now I’m not saying that ALL customers lie. That’s like saying that ALL jewelers lie.

Don’t get me wrong here… Some jewelers do stretch the truth. But that happens in every industry or business.

But customers?

Customers may be shocked to be called liars, but I’m being up front and honest here…

Let me explain with a few examples:

A customer comes into the jewelry store with a bag in her hand. She says she just got a pair of diamond and gemstone earrings for her birthday and wants to return them.

I ask her “What’s wrong with them?

She says “They’re broken!

She pulls the earring box out of the bag and opens it.

Earring posts, gemstones, pieces of the earring fall everywhere.

I look at them. It’s clearly been stepped on and busted into six pieces and parts.

How did they break?” I ask her.

The customer’s response floored me:

They were like that when I opened the box!

Really?” I’m shocked.

“Yes! I unwrapped the box, opened the lid and it was all in pieces“.

I want to return them!” She says again.

Next example:

Another customer. another day.

A woman brings in a gold chain that’s been caught and stretched 3″ longer then what it should be.

The chain is snapped in two and the customer says “It just fell off my neck!

And yet another…

A man comes in with a wrist watch. He wants to return it. He knows our return policy on watches is 30 days (and that’s only if it’s never been worn).

This is a common return policy on watches. And if there are any signs of scratches whatsoever, they can’t be returned whatsoever (Watches can’t sell scratched).

Watches have to be NEW to Return them.

We always tell people if they don’t like the watch, don’t wear it. Needless to say, the man’s watch had tons of scratches, nicks, dents and dings on it.

The bottom of the watch literally looked like it was rubbed across sandpaper.

The customer insisted that “It’s new and never been worn.

“Heck,” he says “It’s not even been outta the box!”

Sigh…

Can I get a better deal?

A couple comes into the store looking at a ring. They ask the price. We give them a deal.

Then they proceed to pull out a business card from last week with a different salesperson saying “We got a better deal last week! We wanted more…

So I say to you…

What’s the purpose of playing games?

If a customer is forward with us, chances are they’d get even a BETTER deal (if possible).

But not now.

Customers say things all the time… “This is the first store I’ve shopped at”, but the credit report shows they’ve been all over town trying to buy jewelry.

“I’m here for my free sizing!”

Customers say they’ve never had their ring sized yet, and want the “free sizing“.

But the ring is a size 4 (default is a 6) and the shank has clearly been sized and soldered before.

You see my point; customers lie all the time!

Customers tell us that the watch crystal didn’t have a scratch on it when they brought it in for a new battery…

Customers say their lobster clasp wasn’t broken

Or that their prongs weren’t low

Or the chain was 18″ long and not 16″…

And the list goes on and on…

Customers say the cubic zirconia in their synthetic mothers ring was “a real diamond!

Come on, we all know it wasn’t…

Let me get this straight, you spent $300 for a “real diamond“, yet only $2 for the fake garnet ring next to it??? “Right…!”

Why do you expect us to replace it for free?

That’s what I want to know. Customers think that all repairs should be free??? Right?

Don’t you honor your merchandise?

Is it because customers feel that the jeweler is always screwing them?

Is that a fair trade?

Justifiable?

Have a couple of unscrupulous jewelers ruined it for everyone?

Trust goes both ways guys.

How can you trust the jewelers, when the jewelers can’t even trust you?

My advice: Be honest!

If you break something, fess up!

If you can’t remember if your watch crystal was scratched, then say so.

Don’t hide it and make us pick up the tab.

That’s not cool.

So what will being honest get you?

An honest person can accomplish so much more in a jewelry store then a fibber can.

We go out of our way to help a person that’s up front with us.

A couple who bought their rings from us, wanted to get them soldered together after the wedding. Normally it’s a $50 charge (They would have got the repair for free if they had bought an extended xervice plan on the rings at the time of purchase).

So what did I do?

I ended up selling them a service plan which covered the cost of the repairs for them at no charge.

Why?

Because they admitted they declined the service plan originally. They said they thought all service plans were a scam and didn’t see any real benefit… Until NOW!

They were honest and so I went out of my way to work with them.

I knew they could use the extended service plan in the future, and it would help solve the problem we faced now. We still get money for the service plan ($25), and they ended up saving money after all. It was that simple.

Everyone ended up happy.

The truth is, there is no reason to lie to jewelers.

We’ve seen it all.

A little bit of honesty could be the difference in a jeweler taking back a necklace that’s past the return policy

Or throwing in a gift certificate if you exchange your gift and not return it…

They could knock an extra 10% off if it helps cover the cost of shipping…

They can do lots of things to help you, if you are sincere and honest with them.

Honesty is always the best policy.

You’d be amazed how great it works, and how it benefits you.

And if I hear one more person come into the store and say “I picked my ring up from repair and you gave it to me with a stone missing…“…

I’m going to take a deep breath, count to ten, and figure out how to turn an ugly situation into a positive one.

And that’s NO LIE!

/RANT




Recommended Jewelry Supplies:

Ultrasonic Jewelry Cleaner Jewelry Steam Cleaner Complete Jewelry Cleaner Kit Diamond Dazzle Stick
Gold Silver Jewelry Polishing Cloths Jewelry Making Supplies Kit Gold Acid Test Kit Watch Tool Repair Kit
Ring Adjusters EMT Emergency Ring Cutter 10x Jewelers Loupe Jewelers Microscope

Recommended Jewelry Supplies:

Ultrasonic Jewelry Cleaner Jewelry Steam Cleaner
Complete Jewelry Cleaner Kit Diamond Dazzle Stick
Gold Silver Jewelry Polishing Cloths Jewelry Making Supplies Kit
Gold Acid Test Kit Watch Tool Repair Kit
Ring Adjusters EMT Emergency Ring Cutter
10x Jewelers Loupe Jewelers Microscope

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